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now freelancing
We take on a small number of consulting engagements alongside our own product work.
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A neutral side-by-side. Both are CraftyAlpha products — pick the one that fits the job, or grab both.
| feature | TradeLatch | Counterly |
|---|---|---|
| Tagline | Invoice chasing and retention tracking for UK subcontractors | Upload the problem. Build your case. |
| Status | for sale | available |
| Category | finance | consumer-app |
| Revenue model | subscription | freemium |
| Checkout | — | — |
| Live URL | https://tradelatch.app | https://usecounterly.com |
TradeLatch is an operating tool for UK subcontractors who need tighter control over overdue invoices, retentions, and who to chase next. It tracks the fields generic AR tools miss - application reference, valuation number, retention percentage, retention release date, payless notices, dispute status, and promised payment dates - and surfaces a clean daily chase queue so nothing slips through the cracks. Built for electrical, HVAC, fit-out, plumbing, and specialist trade firms running £500k–£10m turnover.
Counterly is a web-first AI consumer advocate for ordinary people. It helps users challenge unfair charges, weak evidence, rejected claims, and pressure tactics with evidence-led timelines, gap detection, and draft correspondence. The public MVP focuses on lower-risk consumer disputes including phone trade-in, warranty, subscriptions, broadband/mobile fees, insurance, refunds, parking, utility billing, and delivery issues.
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