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now freelancing
We take on a small number of consulting engagements alongside our own product work.
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A neutral side-by-side. Both are CraftyAlpha products — pick the one that fits the job, or grab both.
| feature | Counterly | TradeLatch |
|---|---|---|
| Tagline | Upload the problem. Build your case. | Invoice chasing and retention tracking for UK subcontractors |
| Status | available | for sale |
| Category | consumer-app | finance |
| Revenue model | freemium | subscription |
| Checkout | — | — |
| Live URL | https://usecounterly.com | https://tradelatch.app |
Counterly is a web-first AI consumer advocate for ordinary people. It helps users challenge unfair charges, weak evidence, rejected claims, and pressure tactics with evidence-led timelines, gap detection, and draft correspondence. The public MVP focuses on lower-risk consumer disputes including phone trade-in, warranty, subscriptions, broadband/mobile fees, insurance, refunds, parking, utility billing, and delivery issues.
TradeLatch is an operating tool for UK subcontractors who need tighter control over overdue invoices, retentions, and who to chase next. It tracks the fields generic AR tools miss - application reference, valuation number, retention percentage, retention release date, payless notices, dispute status, and promised payment dates - and surfaces a clean daily chase queue so nothing slips through the cracks. Built for electrical, HVAC, fit-out, plumbing, and specialist trade firms running £500k–£10m turnover.
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